Lloyd, Director at Invictus Wealth Consultants Limited, brings a unique combination of focus, empathy, and financial expertise to his role. Before founding Invictus, Lloyd served in the Armed Forces, where his strong work ethic and dedication were honed — qualities that now guide his approach to providing financial advice. He is committed to delivering clear, straightforward financial guidance tailored to his clients' unique needs.

As a fully qualified financial adviser, Lloyd places a strong emphasis on continuous personal and professional growth, always striving to enhance his expertise and deliver exceptional service to his clients.

Lloyd is deeply passionate about the connection between financial and mental wellbeing, both within and outside of his professional life. At work, he regularly conducts financial wellbeing talks for various companies, highlighting the importance of financial stability as a cornerstone of overall mental health. Outside of work, he is dedicated to raising funds for various charities, including Care for Veterans, to support those in need and advocate for better mental health awareness.

When he’s not working or supporting charitable causes, Lloyd enjoys playing golf with friends, spending quality time with his partner Emily, and doting on his beloved cats. He’s also known for his endless repertoire of dad jokes—much to the delight (and sometimes dismay) of his colleagues and friends. Just ask him, he’ll tell you a joke or two, but be prepared—they’re so bad, they’re actually good!